Xiaomi has entered into strategic partnership with Hungama (and others) in India. This partnership will allow Mi smartphone users to enjoy over 10 million songs from Hungama Music directly in the Mi Music app. A similar treatment to the Mi Video app will bring almost 500,000 hours of content.
For the Mi Video app, Xiaomi has brought some leading content provides on-board – Voot, Sony Liv, Hungama Play and others. Until now, the same services have been only available on the Mi Tv platform.
The feature will be rolled out in stable via a software update to the Mi Video app starting in May.
As per Xiaomi, a reworked Video app with better user experience will be rolled out soon. The company also plans to add more content providers in near future.
The Mi Music app has similarly been updated to offer free HD streaming from Hungama Music for life. The Mi Music app is also getting new features like dynamic lyrics and scroll and play for seamless music playback. The update that will be bringing these features is rolling out today, Xiaomi announced.
Just to clear some doubt, these aren’t new apps. They already come bundled on all Xiaomi smartphones. Xiaomi has been making significant money with such services in China, and if this moves turns out good, the Chinese OEM will get a significant boost.
FYI: Not everything that Xiaomi will be offering vis-a-vis content will be free. Music, for instance, will be free as long as you’re listening to it online and in HD. Should you be looking to download the same for offline playback, you’ll have to subscribe to Hungama. The same is true about Mi Video wherein only some content would be free.